Many companies struggle to develop a social media presence that effectively promotes their business interests. Start out by identifying the right social network for your business. This is typically where your ideal clients spend time online, but can be more complex at times.
Once you’ve identified the right social network, develop a profile that is clear and provides a link to a benefit for clients contacting you. Next, be present and helpful as you create a community around your business. 80 to 90% of the content that you post should be helpful. The remaining content can be more promotional, but all offers should involve a clear benefit with little or no risk.