Buying behaviors have changed over the last 10 years. We are busier than ever. We are also bombarded non-stop with advertising. As a result, we’ve learned how to ignore ads. To connect with people, you need to create both an interest and compelling reason to view your marketing materials. Content marketing is an approach that offers you the opportunity to do just that.
Content marketing is marketing strategy involving creating and promoting informational content that is both useful and relevant to a target audience of ideal clients. A large focus of content marketing is initiating and nurturing a profitable business relationship with the target audience.