Corporate content marketing solutions may sound very fancy, but it is nothing more than telling customers your story and giving them the information they need, when they need it. And, hooray! In our digital age, there is no shortage of ways to tell customers your story. From videos to infographics to white papers to skywriting, there are many formats available for narrating your brand story. Regardless of the technology available, corporate content marketing is, at its heart, good storytelling (and it’s been around for a long, long time).
The First Content Marketer, Circa 53–54 CE
Though content marketing is a relatively new catchphrase, I’ll argue that you can see evidence of the practice as far back as St. Paul’s letters to the Corinthians, written somewhere between 53 and 54 of the Common Era. After all, the letters reiterated the words of Jesus, answered the Corinthians’ common questions about immorality, marriage, celibacy, etc., and included strong calls to action. (Paul asked the Corinthians for contributions to assist the poor of Jerusalem.) Inspiration, information, and calls to action. Sounds like content marketing to me.
If you think about how those letters became part of the New Testament canon that has been read for thousands of years by billions of people, you can begin to see just how persuasive, pervasive, and amazing content marketing can be.
The History of Corporate Content Marketing Solutions
There are thousands of companies that use content marketing to sell their ideas, products, and services. This infographic, from the Content Marketing Institute, shows the surprising history of content marketing.
Content marketing solutions garner pretty impressive results, right? The Michelin Guide was initiated in 1900 by Andre and Edouard Michelin for the 300 motorists that were in France at the time. The guide itself was printed to boost demand for cars and, in turn, their tires.
Today, the Michelin star rating system has become the standard by which the best restaurants around the globe are rated. Wouldn’t you like your corporate content marketing solution to gain that kind of notoriety and acclaim?
How To Harness The Awesome Power of Corporate Content Marketing Solutions
Use content marketing to make yourself indispensable to your audience. Use it to snag people who are searching for answers to questions your product or service can answer. Use it to differentiate yourself from your competitors. But, most importantly, and whenever possible, use content marketing to become the industry standard against which all other competitors are compared.
Next month, I will explain the mechanics of content marketing and creating a content marketing strategy.
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