Entries by Mike Black

How to Develop a Positioning Statement for Small Businesses

Your positioning statement is an internal tool that infuses focus, direction and power into your marketing. Done well, it ensures that you are in the right place, at the right time with the right offer….for the right clients. Consider your customer’s perspective. Before purchasing, they need to know that your solution is a great fit, solves their problem […]

Creating a B2B Client Profile

If you own or run a growing business, finding the time to develop an ideal client profile can be difficult. Your business is already growing so it may not seem important. If you are already successful, but don’t have an ideal client profile, you are wasting time somewhere. Your sales and marketing teams may be […]