In September, I am speaking at an online conference sponsored by Missinglttr called Uppercase. The conference boasts that over two weeks, it will host 100 free talks by industry leaders to help you “learn, grow, and transform your business.”
In my years working with small businesses, I have never worked with a business owner that did not want to grow his business. (Despite the tactics put forth in my article on how to keep your small business really small.) However, some entrepreneurial mindsets are more effective than others.
So before you enroll in one of the 100 workshops offered, (or one of the many presented during Denver Startup Week September 24 – 28) consider cultivating the right CEO mindsets, so you can get the real value from any new information you learn about growing your business.
1. Choose Success Over Being Right
If you (and by you, I mean your ego) want to be right more than you want to be successful, you will limit your success. Just as there are 250 ways to wash dishes, there is rarely just one way to approach a challenge. When you dig your feet in on something, ask yourself if you want to be right or successful. Surely, there are many ways to approach the problem you’re struggling with.
2. Choose Culture First
Your company values and culture should guide all of your company decisions. Who should you work with? What kind of work should you do? Let your company values and culture guide your initiatives. This isn’t easy. This takes deep thought into what you want your company to be and commitment to those ideals, but the clarity it brings is priceless.
3. You’re Still In Training
A growth mindset is far more likely to produce the results you want than a fixed mindset. A growth mindset looks failure in the face and says, “I learn the lessons that propel me forward when I make mistakes, so let’s dance, failure!”
4. Process Is My New Best Friend
Always be thinking about how to make your efforts a repeatable, trainable process. Processes are critical to building a sustainable business. You need a repeatable sales process to train your team. A client onboarding process will increase your client satisfaction. A marketing system will help you get more leads faster. (I’ll be focusing on marketing processes in my talk on How to Add Marketing to Your Strategy and Get Higher ROI on Your Marketing Dollars. You can Register here.) Go braid each other’s hair, or down some brewskis together, but do whatever it takes to make process your best friend.
5. Let Go To Win
If you’re trying to control everything, you are doing more of the actual work than you should and you’re headed for CEO burnout. No one will measure up to your expectations and nobody wants to be micromanaged, so stop that nonsense. Instead of trying to control how everything is done, your mindset should be, “Train and delegate.” Then just let go and let people do their jobs so you can do yours, which is to grow the company and attend the Uppercase conference.