Digital Marketing Strategy

Marketing StrategyOne of marketing’s important roles is to reach new customers. However, if your strategy is off, you are wasting money. If you just start out with social media, you might be on the wrong network or sending out the wrong messaging. Start of right with a comprehensive marketing strategy.

Do you have the right marketing strategy?

What is your strategy statement?

To create the right marketing strategy, you must understand your SWOT, how your competitors message and market, the digital landscape, and why your best customers hire you. The right strategy statement becomes the foundation for all of your marketing. It will answer these questions: Who is your ideal client? What are your competitive advantages with that ideal client?  Why are you the best fit for this person or business? Spending money on a strategy will reduce your costs later.

Is your marketing helpful and relevant?

Mapping out a customer path as they interact with your business and creating a content map of the stages of this relationship.  This helps you deliver content and marketing that is relevant and appealing to your potential client at the right time. Strong content marketing takes on a customer life-cycle approach, which develops stronger relationships with your customers at all stages of the customer relationship from lead generation to getting referrals or more business from inactive customers, this allows you to.

Is your marketing messaging effective?

You need to use the right messaging on your website. Highlighting benefits and features important to your ideal client will increase interest and engagement. Create consistent content with consistent messaging to grow your audience and your business at the same time.

How do you promote your content?

For some people, content promotion starts and ends with Twitter or another social media network. A comprehensive strategy that uses multiple social media platforms, connecting with influencers who have a similar audience, search engine optimization & potentially paid advertising or publicity will create a larger impact for your company. Before you implement any of these tactics, you need to develop a strategy geared towards your ideal audience.

Initial Assessment and Strategic Plan Starting at $10,000

  • Assess current positioning, strategy & implementation.
  • Identify ideal clients, where they spend time & how to reach them.
  • Identify problem areas with current marketing.
  • Create a marketing strategy for your business.
  • Develop a detailed tactical map.

Get Help With Your Marketing Strategy